London · Est. 2002

Capital with Conviction

A London-based investment firm delivering disciplined, long-term returns across global markets.

£0.0B

Assets Under Management

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Years of Experience

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Global Markets

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Client Retention

About the Firm

Rooted in London. Invested in the World.

Founded in 2002, Primrose Capital has built its reputation on rigorous analysis, disciplined risk management, and a genuine commitment to our clients' long-term interests.

From our Mayfair headquarters, we manage capital across private equity, fixed income, and real assets — bringing institutional-grade expertise to every mandate we accept.

About the Firm

Why Primrose

The Primrose Difference

Independent

We are entirely employee-owned, which means our interests are fully aligned with those of our clients — no external shareholders, no conflicting mandates.

Disciplined

Our investment process is built on fundamental research and rigorous risk controls. We do not chase trends — we seek enduring value.

Long-Term

We measure success in decades, not quarters. Our client relationships average over 11 years, a testament to the trust we have earned.

Ready to explore what Primrose Capital can do for you?

Speak with our team to discuss your investment objectives.