Investment Strategies Built for the Long Term
We offer three core investment strategies, each managed with the same disciplined, research-driven approach that has defined Primrose Capital since 2002.
Direct Ownership. Operational Excellence.
Our private equity strategy focuses on direct investments in established, profitable businesses across Europe and North America. We target companies with strong market positions, resilient cash flows, and clear pathways to operational improvement.
We take a hands-on approach to value creation, working closely with management teams to improve operations, expand into new markets, and build businesses that endure.
Strategy Details
Consistent Income. Capital Preservation.
Our fixed income portfolios are actively managed to deliver reliable income and protect capital across market cycles. We invest across investment-grade and select high-yield bonds, with a rigorous credit selection process.
We prioritise credit quality over yield chasing. Our bottom-up credit analysis identifies bonds where the market has mispriced risk — giving us an edge in both income generation and capital preservation.
Strategy Details
Inflation Protection. Stable Cash Flows.
Our real assets strategy invests in infrastructure and real estate assets that provide long-duration, inflation-linked returns. These investments offer portfolio diversification and a natural hedge against rising prices.
We focus on essential infrastructure and high-quality real estate in supply-constrained markets. These assets provide predictable, long-term income streams that are largely uncorrelated with public markets.
Strategy Details
Our Process
How We Invest
Origination
We source opportunities through our proprietary network of relationships built over two decades — not through intermediaries or auction processes.
Research
Every investment undergoes rigorous fundamental analysis. We form independent views, stress-test assumptions, and model multiple scenarios before committing capital.
Committee
All investments are approved by our Investment Committee, which includes the CIO and senior portfolio managers. Decisions require consensus.
Monitoring
We actively monitor every position. For private investments, we maintain close relationships with management teams and review performance quarterly.
Next step
Find the right strategy for your objectives.
Our team will help you understand which of our strategies aligns with your investment goals and risk profile.